Why Should IVF Professionals Care About Digital Media?

Presented by Ron Harman King

In this video, CEO of Vanguard Communications Ron King discusses the burgeoning online healthcare industry. Get a brief overview of the Internet’s importance, how potential patients use it, and how you, an IVF professional, can attract them to your practice.

About the speaker

Ron King Vanguard CommunicationsSince founding Vanguard Communications in 1994, Ron Harman King has combined the disciplines of online and offline public relations, strategic marketing and information technology into a comprehensive marketing program for medical practices. His consumer-centric approach brings new patients to physician specialists in fertility, neurosurgery, urology, obstetrics/gynecology, orthopedics, oncology, female pelvic medicine, and dermatology throughout the U.S. and Canada.

A 25-year veteran of medical marketing, PR and communications technology, Ron is the author of The Totally Wired Doctor: Social media, the Internet & marketing technology for medical practices (available at Amazon.com). He is a frequent speaker at medical conferences in North America and Europe, and also appears weekly as a commentator on KTVD/KUSA-TV 9 News, Denver’s NBC affiliate.

Ron has degrees from three universities in journalism, engineering, and information and communications technology, as well as a certificate in French studies from the University of Lausanne in Switzerland.