Ron King, CEO of Vanguard Communications, discusses preventative online reputation management (ORM). Why should a doctor care about ORM? What are the best options for responding to a bad online review? What are the next steps for building and maintaining online reputation? Get answers to common ORM questions and receive operative tips for building and maintaining online reputation.
Part 1: Preventive online reputation management
Part 2: Own your online identity
Question & answer
About the speaker
Since founding Vanguard Communications in 1994, Ron Harman King has combined the disciplines of online and offline public relations, strategic marketing and information technology into the comprehensive MedMarketLink program, bringing new patients to physician specialists in fertility, neurosurgery, urology, obstetrics/gynecology, orthopedics, oncology, female pelvic medicine, and dermatology throughout the U.S. and Canada.
A 25-year veteran of medical marketing, PR and communications technology, Ron is the author of The Totally Wired Doctor: Social media, the Internet & marketing technology for medical practices (available at Amazon.com). He is a frequent speaker at medical conferences in North America and Europe, and also appears weekly as a commentator on KTVD/KUSA-TV 9 News, Denver’s NBC affiliate.
Ron has degrees from three universities in journalism, engineering, and information and communications technology, as well as a certificate in French studies from the University of Lausanne in Switzerland.