Author of seven books on healthcare branding and the business of medicine, urologist Neil Baum shares strategies for filling providers’ appointment calendars, making patients and referral physicians happy, building staff morale, and minimizing legal and clinical problems – all through branding a medical practice from the inside out.
Part 1: What does branding look like for a medical practice?
Part 2: Using branding to create your ideal medical practice
Question & Answer
About the speaker
Dr. Neil Baum is a nationally recognized urologist, speaker, and author. He has been in the private practice of urology in New Orleans since 1978, offering state-of-the-art evaluation and treatment of many urologic conditions, including urinary incontinence, erectile dysfunction, kidney stones, male infertility and prostate cancer.
Dr. Baum is Associate Clinical Professor of Urology at Tulane Medical School and Louisiana State University Medical School, both in New Orleans. He is also on the medical staff at Touro Infirmary in New Orleans and East Jefferson General Hospital in Metairie, LA.